Description
Trade Marketing Professional
Hello, we're L'Oréal. We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for. When you look at L’Oréal, what do you see? If all you see is make-up, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We are well on our way to fulfilling our common purpose: To create the beauty that moves the world.
A Day in the Life:
You lead the commercial activation and in-store visibility strategy for our Consumer Products Division, reporting directly to the Head of Channel. You translate brand priorities into retail execution across Modern Trade, Beauty Specialists, Pharmacies, and Kiosks.
Here’s what you’ll be doing:
• Deliver annual category and channel plans, managing trade investments and promotional budgets to drive category growth and target delivery across the channels.
• Lead promotional strategies and 4P execution aligned with brand priorities, partnering with media, finance, and consumer marketing teams to optimise return on investment.
• Steer demand planning by identifying key growth drivers, coordinating sales forecasts with supply services, and translating retail audit data into actionable insights.
• Direct point-of-sale material (POSM) development, production, and deployment, managing merchandising, collaborating with agency partners to maximise store impact.
• Steer the field visibility and Beauty Advisor activation strategy, tracking retail excellence and responding quickly to local competitive market shifts.
We Are Looking For:
You understand Kenyan retail dynamics and know how to rally cross-functional partners and field teams to deliver commercial results.
Requirements:
• Commercial Acumen : Proven track record steering trade investments, promotional strategies, and category growth within diverse retail environments.
• Channel Strategy : Substantial expertise executing in Modern Trade and traditional channels, managing distributor partnerships, and driving in-store visibility.
• Analytical Thinking : Strong capability to interpret market and retail data to build accurate sales forecasts and spot category growth drivers.
• Operational Excellence : Experience managing external agency partners, overseeing POS production cycles, and ensuring timely retail rollout.
• Stakeholder Management : Strong communication and collaboration abilities to align commercial, finance, and marketing priorities across internal and external teams.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
What's in it for You:
• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference
Who We Are
You will join our Consumer Products Division, bringing accessible beauty innovations to millions of consumers across Kenya every day. L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with over €42 billion consolidated sales. Together, we solve complex challenges at scale while making sure we stay committed
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal.com is the official trusted website.
